Welcome to Practical Magic

Here at Practical Magic, it is our mission to cultivate love, prosperity, health & wellness for your mind, body and soul. Healthy living for a healthy life.

NEW & JUST LISTED

FOUNDERS

Carly & Nellie

Practical Magic Store & Boutique is owned by Carly, Amy & Nellie! We live in and operate our business in Wilmington, NC with our families and staff. 

We are an online boutique that carries handmade perfume, candles, cosmetics, clothing sizes S-3XL and we strive to help women of all shapes, sizes, and ages feel special, beautiful, and confident in their own skin! 

We ship to all 50 states and we love to serve our customers! Our goal is to make online shopping carefree and easy for all of our customers and to ensure that you feel connected and safe within our community, and feel connected to a group of other women and friends just like you! 

Below you will find some additional details about how to shop with us! Thank you so much for supporting our business and our family! We love our small community and we enjoy serving it! We have been selling to you for over 8 years, and we look forward to continuing for many more!

From the people
From the people
I love their app. It makes it so much easier for me to shop, and since I work long hours I shop the replay version of the LIVE sales pretty often!
— Megan Rose
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From the people
I am so happy to have found Practical Magic last year. This community has really had a positive impact on me and I've met so many new friends.
— Sheila L.
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HANDCRAFTED BY PRACTICAL MAGIC

SACRED OIL PERFUME

Our perfume is created through channeled intention with the highest quality cold pressed jojoba oil and sacred aromatics from all over the world.

HAND POURED CANDLES

We created all of our candles through channeled intention and guidance from our spiritual companions across the veil. We use high quality soy wax in our candle studio here at Practical Magic.

INTENTIONAL SALT BLENDS

We craft several artisan product lines here at Practical Magic. One of our favorite is our set of intentional salt blends! We have what you need to set intentions.

CANDLES, CRYSTALS, CLOTHING, PERFUME, ESSENTIAL OILS, BOOKS, HOME DECOR - NEW ARRIVALS DAILY!